Frequently Asked Questions

We've collected our most commonly asked questions here and tried to answer them as clearly as possible. If you don't see the answer to your question, please submit your question and we will post an answer shortly!

Who are you? What does your company do?

We are a team of web marketers that truly love what we do! We are based in Austin, Texas and have been in business since 2006. Everyday, we wake up to new challenges and new opportunities, and we are fortunate to share these experiences with a growing list of amazing partners. Our team is comprised of a mix of marketing specialists, web designers, programmers, and client representatives whose whole focus is getting the home service providers who partner with us strong local online exposure. We invite you to give us a call and learn more about our people and our history, and share in our vision for the future of online contractor marketing. Learn out more about our leadership team.

How do you get me customers?

We bring online customers to our partners in a variety of ways, including search engine optimization techniques, geo-targeted paid search marketing strategies, and a variety of customized online advertising campaigns. Due to the ever changing nature of the internet, there are always great new ways to get your business information in front of your local targeted audience. Once your company’s information is up on one of our highly optimized websites, we go to work marketing your business in these different ways. One of the great perks of partnering with us is that while we are managing the marketing campaigns for your business, you get to focus on what you do best, which is providing a quality service to your new local customers.

What is the minimum contract?

We strongly believe in pay for performance advertising. We want to prove to you how effective our services can be. We therefore do not require any term contract. You can quit our services at any time if you are not satisfied for any reason.

What do I have to do to get started?

Getting started is easy. Just answer some questions about your company and we take care of the rest. You can sign up online here. Once you sign up we can typically have your advertising campaigns up and running in just a few days. If you aren’t quite ready to pull the trigger we would love to speak with you and answer any questions you may have about our services. You can contact us by phone at 1.877.532.3795 or by filling out our contact form.

How much does your service cost?

Our most common program consists of a reasonable monthly subscription and payment for leads delivered. You get to choose your price per lead and only pay for good leads. Learn more about our leads here.

Your monthly subscription covers a professional contractor website, hosting, call tracking, call recording, text messages, the use of our full contractor software suite, and more. Learn more about what you get with your subscription.

How much are your leads?

One of the unique aspects about our service is that you get to choose your price per lead. We can recommend a price range for various industries, however, the ultimate decision is up to you. We encourage all of our partners to experiment with the amount they pay for their leads so that they can find the price point where they can get the best return on investment. We do have reasonable minimum prices based on your industry, which we are happy to discuss with you.

What is a lead?

A customer lead occurs when someone contacts you either directly by phone or by email through one of our marketing campaigns. Of course not all contacts made to you would be considered valid leads. There is complete transparency in our lead generation process, meaning that at all times you will be able to track exactly how many leads you have been receiving. Every time a call is placed to you that originated from one of our campaigns, you are instantly notified via email of the time of call, the length of the call, and the potential customer's caller ID information. All online form submission leads are sent straight to your inbox.

How do I know a lead is coming from you? How do I keep track?

When you partner with us, you will always be able to accurately track how many leads you have received. Our system is built on transparency and records your lead data so that you can access it anytime in your online account. Each time a customer calls you after finding the website, an email is sent to your inbox that details the time, length, and caller identification of each call to remind you that you have received a phone lead. Each time a potential customer submits their contact information in the form of an email lead, that email lead is sent directly to your inbox. Do you want to find out more about our lead tracking?

What if I get a bad lead?

The overwhelming majority of the calls we generate for our partners are potential customers looking for services. That said, occasionally a telemarketer, somebody looking for a job, or somebody dialing the wrong number might contact you. Of course we don’t want to charge you for these calls. Our system automatically recognizes most non-leads and you have the ability to easily flag any lead for our team to review.

Why might I want to change my price per lead?

There are a few reasons why you might want to adjust the price per lead, or tender, that you are paying. First, generally speaking, adjusting your tender can have an effect on the volume of leads that you will receive. Therefore, if you are getting very busy and want to slow down your incoming leads, you could lower your tender to become less aggressive. On the other hand, if you are making a good profit at your current tender and are looking to attract even more business, you could raise your tender to become more aggressive. Our pricing is flexible so that you can judge what tender gives the the best return on your advertising dollar. Learn more about what to consider when changing your price per lead.

What if I want more/less leads?

Generally speaking, if you raise your price per lead, we can be more aggressive in marketing your business, and thus you will likely receive more leads. Conversely, if you lower the price per lead, we will become less aggressive with our advertising efforts, and you will likely receive less leads. While changing your price per lead will most likely have a direct correlation on the amount of leads you will receive, there are numerous outside factors that can also affect your lead volume. Often times, the change in volume isn't noticeable instantaneously, but rather can be seen more accurately after some time has passed.

How do I know exactly how many leads I am going to get?

While you won’t know exactly how many leads you will receive, we should be able to give you an educated guess based on our experience, your service category, and your service area. Our service is unique in that we connect local homeowners directly with the contractors who choose to partner with us. We won’t know how people in your area will respond to our advertising in your particular area until we get started and there are several constantly moving variables that affect the number of leads you receive (weather and climate, the timing of the holidays, the population of your service area, and various other market factors that affect lead volume).

What should I expect my close rate to be?

As much as we wish it was possible, none of our contractor partners close 100% our leads. Their individual close rates vary, depending on factors such as their individual sales abilities, location, industry, or pricing. As is the case with all forms of advertising, such as the phone book, television commercials, or any form of online marketing, a certain percentage of the potential customers who contact you will not become a new customer for whatever reason. Our most successful partners have found that true value of our service lies in that they are able to schedule an appointment with a large majority of our leads so that they can get their foot in the door. While you won't be able to close all of these new potential customers, we are confident that you will be more than satisfied with the return on investment you see through using our services, not to mention exposure and professional image for your company that we provide.

What if I already have my own website?

While some of our contractor partners are discovering the world of internet marketing for the first time, most of our partners have their own website in addition to using our services. Many of them came to us because their websites were not producing the amount of business that they had anticipated. Since we specialize in search engine optimization, we can provide an additional, more visible, online "storefront" so that your business can achieve greater visibility, and thus you will be able to attract more local online searchers. Considering the advantages of online marketing compared to traditional forms of advertising, we encourage all of our partners to seek out a strong online presence through a variety of channels.